openclaw-voc-skill/competitor-analysis/competitor-pricing-analysis/api-config.json

{
  "name": "competitor-pricing-analysis",
  "displayName": "竞品定价策略分析",
  "description": "分析竞品定价策略，包括5分位价格带分布、黄金价格带评分、毛利估算、促销建议和盈亏平衡销量分析",
  "category": "competitor-analysis",
  "version": "1.3.0",
  "type": "orchestration",
  "parameters": {
    "categoryKeyword": {
      "type": "string",
      "required": true,
      "description": "品类关键词"
    },
    "competitorAsins": {
      "type": "array",
      "items": { "type": "string" },
      "required": true,
      "description": "竞品ASIN列表"
    },
    "ownPrice": {
      "type": "number",
      "required": false,
      "description": "自身产品当前价格，用于对比定位"
    },
    "domain": {
      "type": "integer",
      "required": false,
      "default": 1,
      "description": "Amazon站点（1=美国）"
    }
  },
  "pipeline": [
    {
      "step": 1,
      "name": "搜索品类Top100产品价格数据",
      "api": {
        "service": "SorftimeApiService.searchProductsByQuery",
        "endpoint": "/api/ProductQuery",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "Page": 1, "Query": "1", "QueryType": "7", "Pattern": "${categoryKeyword}" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "categoryProducts",
      "responseExtract": "Array<{ Asin, Title, Price, Rating, RatingsCount, MonthlySales, Brand, BSR }>"
    },
    {
      "step": 2,
      "name": "批量获取竞品详细定价信息",
      "forEach": "competitorAsins",
      "api": {
        "service": "SorftimeApiService.getProductDetail",
        "endpoint": "/api/ProductRequest",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "ASIN": "${asin}", "Trend": 1, "QueryTrendStartDt": "", "QueryTrendEndDt": "" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "competitorDetails",
      "responseExtract": "{ Title, Brand, SalesPrice, ListPrice, CouponInfo, FBAFee, Ratings, RatingsCount, MonthlySales }"
    },
    {
      "step": 3,
      "name": "获取竞品历史价格趋势",
      "forEach": "competitorAsins",
      "api": {
        "service": "SorftimeApiService.getMonitorData",
        "endpoint": "/api/MonitorQuery",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "ASIN": "${asin}" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "priceHistory",
      "responseExtract": "{ PriceHistory, RankHistory }"
    },
    {
      "step": 4,
      "name": "5分位价格带分析",
      "type": "compute",
      "logic": "analyzePriceBands(categoryProducts)",
      "algorithm": {
        "quintile": "按P20/P40/P60/P80划分为低价带/中低/黄金中价/中高/高价带",
        "perBand": "每带统计: skuCount, avgSales, avgRating, avgBsr",
        "goldenBandScore": "bandScore = avgSales×0.5 + avgRating×20 + (skuCount>0?10:0)，最高分为量利平衡最优带"
      },
      "output": "priceBands"
    },
    {
      "step": 5,
      "name": "竞品定价策略识别+毛利估算",
      "type": "compute",
      "logic": "analyzeCompetitorPricing(competitorDetails, priceHistory, priceBands, ownPrice)",
      "algorithm": {
        "pricingStrategy": "渗透定价(低于P20)/跟随定价(黄金带内)/溢价定价(高于P80)",
        "marginEstimate": "15%佣金+$5FBA+30%采购成本 → grossMargin%, 盈亏平衡销量",
        "ownPosition": "自身价格在哪个价格带的哪个百分位",
        "optimalPrice": "goldenBandMin + (goldenBandMax-goldenBandMin)*0.6 * min(1.15, max(0.85, selfRating/bandAvgRating))",
        "promotionAdvice": "价格战风险检测，优先多件折扣/满减替代降价"
      },
      "output": "pricingAnalysis"
    }
  ],
  "response": {
    "type": "object",
    "properties": {
      "priceBands": {
        "type": "array",
        "description": "5分位价格带分布",
        "items": {
          "type": "object",
          "properties": {
            "range": { "type": "string" },
            "label": { "type": "string" },
            "productCount": { "type": "integer" },
            "avgRating": { "type": "number" },
            "avgSales": { "type": "integer" },
            "isGolden": { "type": "boolean" }
          }
        }
      },
      "competitorPricing": {
        "type": "array",
        "description": "竞品定价详情",
        "items": {
          "type": "object",
          "properties": {
            "asin": { "type": "string" },
            "brand": { "type": "string" },
            "currentPrice": { "type": "number" },
            "listPrice": { "type": "number" },
            "coupon": { "type": "number" },
            "pricingStrategy": { "type": "string" },
            "priceHistory": { "type": "array" },
            "estimatedMargin": { "type": "number" }
          }
        }
      },
      "ownPricePosition": {
        "type": "object",
        "properties": {
          "band": { "type": "string" },
          "percentile": { "type": "number" },
          "competitiveness": { "type": "string" }
        }
      },
      "recommendation": {
        "type": "object",
        "properties": {
          "optimalRange": { "type": "array", "items": { "type": "number" } },
          "goldenBand": { "type": "string" },
          "strategy": { "type": "string" },
          "reasons": { "type": "array", "items": { "type": "string" } }
        }
      },
      "marginEstimate": {
        "type": "object",
        "properties": {
          "currentMargin": { "type": "number" },
          "suggestedMargin": { "type": "number" },
          "breakEvenSales": { "type": "integer" }
        }
      },
      "promotionAdvice": { "type": "array", "items": { "type": "string" } }
    }
  },
  "timeout": 120000,
  "retry": {
    "maxAttempts": 2,
    "delay": 2000,
    "backoffMultiplier": 2
  }
}