{ "name": "competitor-pricing-analysis", "displayName": "竞品定价策略分析", "description": "分析竞品定价策略,包括5分位价格带分布、黄金价格带评分、毛利估算、促销建议和盈亏平衡销量分析", "category": "competitor-analysis", "version": "1.3.0", "type": "orchestration", "parameters": { "categoryKeyword": { "type": "string", "required": true, "description": "品类关键词" }, "competitorAsins": { "type": "array", "items": { "type": "string" }, "required": true, "description": "竞品ASIN列表" }, "ownPrice": { "type": "number", "required": false, "description": "自身产品当前价格,用于对比定位" }, "domain": { "type": "integer", "required": false, "default": 1, "description": "Amazon站点(1=美国)" } }, "pipeline": [ { "step": 1, "name": "搜索品类Top100产品价格数据", "api": { "service": "SorftimeApiService.searchProductsByQuery", "endpoint": "/api/ProductQuery", "method": "POST", "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward", "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" }, "requestBody": { "Page": 1, "Query": "1", "QueryType": "7", "Pattern": "${categoryKeyword}" }, "queryParams": { "domain": "${domain}" } }, "output": "categoryProducts", "responseExtract": "Array<{ Asin, Title, Price, Rating, RatingsCount, MonthlySales, Brand, BSR }>" }, { "step": 2, "name": "批量获取竞品详细定价信息", "forEach": "competitorAsins", "api": { "service": "SorftimeApiService.getProductDetail", "endpoint": "/api/ProductRequest", "method": "POST", "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward", "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" }, "requestBody": { "ASIN": "${asin}", "Trend": 1, "QueryTrendStartDt": "", "QueryTrendEndDt": "" }, "queryParams": { "domain": "${domain}" } }, "output": "competitorDetails", "responseExtract": "{ Title, Brand, SalesPrice, ListPrice, CouponInfo, FBAFee, Ratings, RatingsCount, MonthlySales }" }, { "step": 3, "name": "获取竞品历史价格趋势", "forEach": "competitorAsins", "api": { "service": "SorftimeApiService.getMonitorData", "endpoint": "/api/MonitorQuery", "method": "POST", "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward", "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" }, "requestBody": { "ASIN": "${asin}" }, "queryParams": { "domain": "${domain}" } }, "output": "priceHistory", "responseExtract": "{ PriceHistory, RankHistory }" }, { "step": 4, "name": "5分位价格带分析", "type": "compute", "logic": "analyzePriceBands(categoryProducts)", "algorithm": { "quintile": "按P20/P40/P60/P80划分为低价带/中低/黄金中价/中高/高价带", "perBand": "每带统计: skuCount, avgSales, avgRating, avgBsr", "goldenBandScore": "bandScore = avgSales×0.5 + avgRating×20 + (skuCount>0?10:0),最高分为量利平衡最优带" }, "output": "priceBands" }, { "step": 5, "name": "竞品定价策略识别+毛利估算", "type": "compute", "logic": "analyzeCompetitorPricing(competitorDetails, priceHistory, priceBands, ownPrice)", "algorithm": { "pricingStrategy": "渗透定价(低于P20)/跟随定价(黄金带内)/溢价定价(高于P80)", "marginEstimate": "15%佣金+$5FBA+30%采购成本 → grossMargin%, 盈亏平衡销量", "ownPosition": "自身价格在哪个价格带的哪个百分位", "optimalPrice": "goldenBandMin + (goldenBandMax-goldenBandMin)*0.6 * min(1.15, max(0.85, selfRating/bandAvgRating))", "promotionAdvice": "价格战风险检测,优先多件折扣/满减替代降价" }, "output": "pricingAnalysis" } ], "response": { "type": "object", "properties": { "priceBands": { "type": "array", "description": "5分位价格带分布", "items": { "type": "object", "properties": { "range": { "type": "string" }, "label": { "type": "string" }, "productCount": { "type": "integer" }, "avgRating": { "type": "number" }, "avgSales": { "type": "integer" }, "isGolden": { "type": "boolean" } } } }, "competitorPricing": { "type": "array", "description": "竞品定价详情", "items": { "type": "object", "properties": { "asin": { "type": "string" }, "brand": { "type": "string" }, "currentPrice": { "type": "number" }, "listPrice": { "type": "number" }, "coupon": { "type": "number" }, "pricingStrategy": { "type": "string" }, "priceHistory": { "type": "array" }, "estimatedMargin": { "type": "number" } } } }, "ownPricePosition": { "type": "object", "properties": { "band": { "type": "string" }, "percentile": { "type": "number" }, "competitiveness": { "type": "string" } } }, "recommendation": { "type": "object", "properties": { "optimalRange": { "type": "array", "items": { "type": "number" } }, "goldenBand": { "type": "string" }, "strategy": { "type": "string" }, "reasons": { "type": "array", "items": { "type": "string" } } } }, "marginEstimate": { "type": "object", "properties": { "currentMargin": { "type": "number" }, "suggestedMargin": { "type": "number" }, "breakEvenSales": { "type": "integer" } } }, "promotionAdvice": { "type": "array", "items": { "type": "string" } } } }, "timeout": 120000, "retry": { "maxAttempts": 2, "delay": 2000, "backoffMultiplier": 2 } }