openclaw-voc-skill/competitor-analysis/competitor-discovery/api-config.json

{
  "name": "competitor-discovery",
  "displayName": "竞品发现与筛选",
  "description": "根据品类关键词和自身品牌信息，自动发现并筛选直接竞品",
  "category": "competitor-analysis",
  "version": "1.3.0",
  "type": "orchestration",
  "parameters": {
    "categoryKeyword": {
      "type": "string",
      "required": true,
      "description": "品类核心关键词"
    },
    "ownBrand": {
      "type": "string",
      "required": true,
      "description": "自身品牌名称"
    },
    "ownAsins": {
      "type": "array",
      "items": { "type": "string" },
      "required": false,
      "description": "自身品牌核心ASIN列表"
    },
    "competitorCount": {
      "type": "integer",
      "required": false,
      "default": 5,
      "description": "需要筛选的竞品数量"
    },
    "domain": {
      "type": "integer",
      "required": false,
      "default": 1,
      "description": "Amazon站点（1=美国）"
    },
    "priceRange": {
      "type": "object",
      "required": false,
      "properties": {
        "min": { "type": "number" },
        "max": { "type": "number" }
      },
      "description": "价格带过滤范围，不传则自动按自身价格±30%"
    }
  },
  "pipeline": [
    {
      "step": 1,
      "name": "搜索品类产品",
      "api": {
        "service": "SorftimeApiService.searchProductsByQuery",
        "endpoint": "/api/ProductQuery",
        "method": "POST",
        "forwardUrl": "https://server.fmode.cn/api/voc-ecom/forward",
        "headers": { "Authorization": "Bearer r:858b3ee92314d5447d1fc3cdc10462d7" },
        "requestBody": { "Page": 1, "Query": "1", "QueryType": "7", "Pattern": "${categoryKeyword}" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "searchResults",
      "responseExtract": "extractProductList(resp) → Array<{ Asin, Title, Price, Rating, RatingsCount, MonthlySales, Brand, BSR, Photo }>"
    },
    {
      "step": 2,
      "name": "查找相似产品",
      "condition": "ownAsins.length > 0",
      "api": {
        "service": "SorftimeApiService.getSimilarProducts",
        "endpoint": "/api/SimilarProductRealtimeRequest",
        "method": "POST",
        "requestBody": { "ASIN": "${ownAsins[0]}" },
        "queryParams": { "domain": "${domain}" },
        "note": "异步任务：需后续调用 /api/SimilarProductRealtimeRequestStatusQuery 和 /api/SimilarProductRealtimeRequestCollection"
      },
      "output": "similarResults"
    },
    {
      "step": 3,
      "name": "关键词排名产品",
      "api": {
        "service": "SorftimeApiService.getKeywordProductRanking",
        "endpoint": "/api/KeywordProductRanking",
        "method": "POST",
        "requestBody": { "keyword": "${categoryKeyword}" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "rankingResults",
      "responseExtract": "Array<{ Asin, Title, Rank, Price, Rating, RatingsCount, IsSponsored }>"
    },
    {
      "step": 4,
      "name": "合并去重+竞品评分筛选",
      "type": "compute",
      "logic": "mergeAndScore(searchResults, similarResults, rankingResults, { ownBrand, priceRange, competitorCount })",
      "algorithm": {
        "merge": "按ASIN去重合并三个来源的产品",
        "exclude": "排除ownBrand的产品",
        "filter": "价格在ownPrice±30%范围内 && 评分>=3.5 && 同品类",
        "score": "matchScore = priceProximity*0.3 + ratingProximity*0.2 + salesProximity*0.2 + rankInKeyword*0.15 + isSimilar*0.15",
        "sort": "按matchScore降序，取top competitorCount个",
        "brandGrouping": "按Brand字段分组，统计每个品牌的SKU数和总销量，用于排除自有品牌和识别竞品品牌"
      },
      "output": "filteredCompetitors"
    },
    {
      "step": 5,
      "name": "批量获取竞品详情",
      "forEach": "filteredCompetitors",
      "api": {
        "service": "SorftimeApiService.getProductDetail",
        "endpoint": "/api/ProductRequest",
        "method": "POST",
        "requestBody": { "ASIN": "${competitor.asin}", "Trend": 1, "QueryTrendStartDt": "", "QueryTrendEndDt": "" },
        "queryParams": { "domain": "${domain}" }
      },
      "output": "competitorDetails",
      "responseExtract": "{ Title, Brand, SalesPrice, Ratings, RatingsCount, BSR, Category, Photo, Feature, Description, VariationASIN, MonthlySales }"
    },
    {
      "step": 6,
      "name": "竞争格局分析",
      "type": "compute",
      "logic": "analyzeCompetitiveLandscape(filteredCompetitors, competitorDetails)",
      "algorithm": {
        "cr5": {
          "method": "按品牌汇总销量 → top5品牌销量占比 = top5Sales/totalSales*100",
          "fallback": "品牌数据不足时默认CR5=30(中等)"
        },
        "monopolyLevel": {
          "low": "CR5<30 → '垄断度低，新卖家突围机会充足'",
          "medium": "CR5 30-60 → '中等垄断，需差异化策略'",
          "high": "CR5>60 → '垄断严重，不建议正面硬刚'"
        },
        "brandComparison": {
          "method": "按Brand分组 → 统计skus/totalSales/totalPrice/totalRating → 取top5品牌",
          "output": "Array<{ brand, skus, avgSales, avgPrice, avgRating }>"
        },
        "differentiationAdvice": {
          "highMonopoly": "切入细分人群赛道，避开头部正面竞争",
          "lowMonopoly": "新品有充足突围空间",
          "always": "打造独家设计款，注册外观专利，构建长期溢价能力"
        },
        "attackStrategy": "针对TOP竞品的核心差评痛点打造本店独家卖点; 在Listing/主图中做直接对标，抢夺竞品精准用户"
      },
      "output": "competitiveLandscape"
    }
  ],
  "response": {
    "type": "object",
    "properties": {
      "competitors": {
        "type": "array",
        "description": "筛选出的直接竞品列表",
        "items": {
          "type": "object",
          "properties": {
            "asin": { "type": "string" },
            "title": { "type": "string" },
            "brand": { "type": "string" },
            "price": { "type": "number" },
            "rating": { "type": "number" },
            "ratingsCount": { "type": "integer" },
            "monthlySales": { "type": "integer" },
            "bsr": { "type": "integer" },
            "category": { "type": "string" },
            "matchScore": { "type": "number" },
            "matchReasons": { "type": "array", "items": { "type": "string" } }
          }
        }
      },
      "searchMeta": {
        "type": "object",
        "properties": {
          "totalCandidates": { "type": "integer" },
          "filteredCount": { "type": "integer" },
          "filterCriteria": { "type": "object" }
        }
      },
      "competitiveLandscape": {
        "type": "object",
        "description": "竞争格局分析(来自computeCompetition算法)",
        "properties": {
          "cr5": { "type": "number", "description": "Top5品牌销量集中度(0-100)" },
          "monopolyLevel": { "type": "string", "enum": ["low", "medium", "high"] },
          "monopolyLabel": { "type": "string" },
          "brandComparison": {
            "type": "array",
            "items": {
              "type": "object",
              "properties": {
                "brand": { "type": "string" },
                "skus": { "type": "integer" },
                "avgSales": { "type": "integer" },
                "avgPrice": { "type": "number" },
                "avgRating": { "type": "number" }
              }
            }
          },
          "differentiationAdvice": { "type": "array", "items": { "type": "string" } },
          "attackStrategy": { "type": "array", "items": { "type": "string" } }
        }
      }
    }
  },
  "timeout": 120000,
  "retry": {
    "maxAttempts": 2,
    "delay": 2000,
    "backoffMultiplier": 2
  }
}